The Curry 12 “Year of the Snake,” however, won’t be sold everywhere. Curry Brand confirmed the basketball sneaker will be ...

The "Year of the Snake" UA Curry 12 releases on Jan. 9 exclusively at Under Armour retailers in the Asia Pacific region.

The latest iteration of the Fox 1, the signature shoe of Kings star De’Aaron Fox, is dubbed “The Beam.” The shoe is a tribute ...

Under Armour’s Curry Brand is closing out 2024 with the Curry Fox 1 “The Beam” sneakers. The shoes have been officially released today, December 27, 2024, with a retail price of $120. This brand new ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

Caitlin Clark signed a record eight-year Nike deal worth $28million in April. The bumper contract is the richest in women’s ...

Key takeaways Son of National Basketball Association (NBA) sharpshooter Dell Curry, Stephen Curry had big shoes to fill. With ...

For this year's Christmas matchup, NBA superstar Stephen Curry opted to wear a throwback - with updates - from his early days ...

UAA's streamlined product lineup, selective promotions, global expansion and loyalty program are driving profitability and ...

Stephen Curry, the Golden State Warriors star, recently celebrated by launching De'Aaron Fox's debut signature shoe, Fox 1.

He is averaging 30.4 points, 5.3 rebounds and 7.5 assists in 20 ... Lillard now joins LeBron James and Kevin Durant (Nike) ...