ORME has pivoted toward beauty. Courtesy of ORME. ORME, the social commerce app that features Tik Tok-style videos within a shoppable marketplace, is emphasizing beauty as its primary category ...

TikTok is letting go of some workers in its e-commerce division, one of several rounds of job cuts in 2025.

TikTok is changing the US e-commerce ecosystem as it brings influencer sales and social shopping into the mainstream. Business Insider Subscribe Newsletters ...

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might have been expected — namely, to convince people that it has a future in the U.S..

TikTok and YouTube’s social commerce is quickly becoming the preferred shopping method, especially among younger users. This shift presents both challenges and opportunities for brands.