Serena Williams got absolutely giddy trying on the newest Nike innovation, the HyperAdapt 1.0. The shoe is auto-lacing, and makes a motorized sound as it tightens the laces for you. "Oh my god ...

Let’s find out. Serena Williams has been a crucial part of the Nike world since 2003. Bringing her unique style to the tennis court, this partnership started when she was just 21 years old.

Williams’ shoes and warm-up jacket will also be eye-catching and unique. The Virgil x Serena collection for the #tennis US Open brings the Flare 2, Air Max 97 and Nike Blazer Mid SW along with ...

Serena Williams will return to the US Open in Virgil Abloh x Nike. Serena Williams’ fashion sense on the tennis court goes unrivalled. From her Black Panther-style ‘catsuit’ at the French ...

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The tennis champion is racking up fashion wins like they’re Grand Slam titles. When it comes to serving sartorial aces, few can outshine tennis supremo Serena Williams. Deftly named the Serena ...

The tennis champion debuts Will Perform, a range of topical pain-relief and muscle-care products designed for both superstar athletes as well as everyday aches and pains. Serena Williams: ‘I ...