The Scuderia Ferrari HP racing driver reimagined his off-the-track wardrobe with a little help from Ferrari Style’s creative ...

For fans who thrive on the New York Yankees’ success, Fanatics offers a unique NY Yanks New Era polo. Providing a polished ...

In close collaboration with Creative Director Rocco Iannone, the Monégasque driver debuts his first capsule collection for ...

In fact, the abstract floral ‘Didcot’ worn by Leclerc last week is within reach for most of us, coming in at 135 quid. A hero ...

The new Scuderia Ferrari HP mobile app aims to connect the team's global fanbase of nearly 400 million Tifosi more closely with the cars, drivers, and races they follow. IBM and Scuderia Ferrari ...

IBM and Scuderia Ferrari HP have introduced a new mobile app experience designed to bring the passionate global fanbase of nearly 400-million Tifosi closer than ever to cars, drivers and races. Now ...

Formula 1 continues to grow on a global scale, and one of its biggest and most iconic brands is taking an important step to help connect its 400 million-plus fans. Scuderia Ferrari HP and IBM ...

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Using LLMs on watsonx, the team's complex race data is transformed into compelling narratives that include reflections from the Scuderia Ferrari HP drivers and team principal. Post-race insights ...