LinkedIn reports that 80% of B2B marketers engaging in influencer marketing say it improves brand credibility and accelerates pipeline development. Antenna Group’s investment in No Logo follows ...

No Logo extends Antenna’s capabilities by ... since Antenna was founded in the early 2000’s, with influencer marketing emerging as a critical and foundational storytelling platform..

Influencers on affiliate shopping platform LTK may soon get access to a huge new audience: Pinterest users. Under a new ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Antenna Group, a global marketing and communications agency, today announced its strategic investment for a minority ownership stake in AI-powered creator platform No Logo. With the integration of ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

This strategic move consolidates Ogilvy’s diverse social expertise from paid and organic social, influencer marketing and social commerce into a single, unified team of 550 social experts in 16 ...

Influencer Sydney Nicole Gifford said in a TikTok video on Thursday that she has withdrawn her lawsuit against fellow content creator Alyssa Sheil, ending a case that had become closely watched ...

Social media influencer Alix Earle is joining season 34 of ABC’s Dancing with the Stars. The model gained fame on TikTok for her “Get Ready With Me” videos. Products she endorsed quickly ...

Tech influencer Jacklyn Dallas knows a thing or two about creativity and innovation. But when she got the chance in late April to visit the Imagine RIT: Creativity and Innovation Festival, she said ...

To overcome this, Stake heavily relies on influencer marketing, and conversations I had with two teenagers show that influencers’ reels and stories have been instrumental in inducing underage ...