The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

A proposal approved by the Santa Monica City Council would turn the Third Street Promenade into an entertainment zone by allowing visitors to drink outside. The proposal is an attempt to revive ...

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

June 9, 2025 -- After a 40-year ban, new large billboards could soon return to Santa Monica using digital display screens ...

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green ...

Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard, is a popular shopping destination with an eclectic vibe.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

Donate now. The Santa Monica City Council is slated to vote Tuesday on whether to allow people on the pedestrianized Third Street Promenade to sip on an alcoholic beverage — en plein air.

The city of Santa Monica has passed a motion that will turn its 3rd Street Promenade area into an "entertainment zone," allowing adults aged 21 and over to consume alcohol as they walk outdoors.

The Daily Press reached out to the Santa Monica Police Department, who said, “On Sunday, May 11, 2025, at approximately 3:06pm, police officers responded to the area of 3rd Street Promenade and ...