Allen Cobbs, 57, a sales manager in Fort Walton Beach, Fla., lives near a Salt Life outlet store in Destin, Fla. The customers he has seen shopping there aren’t always into fishing, ...

Salt Life is a lifestyle, restaurant and clothing brand founded in 2003 in Jacksonville Beach, Florida.

As Salt Life prepares to shutter its stores, the end of an era looms for a brand that has been part of Florida’s beach culture for the better part of two decades.

Liquidation sales began on September 20, 2024, at 28 Salt Life stores across 10 states, including 13 locations in Florida. The closures mark the end of an era for the brand, which began in 2003 in ...

The co-founder of the popular Jacksonville Beach-based lifestyle brand Salt Life has been sentenced to 12 years in prison after pleading guilty to manslaughter with a firearm. Michael Troy Hutto ...

Salt Life’s consumer-favorite beach apparel serves as an inspiration for the collection– meeting the demands of both casual and contemporary style preferences. “The decision to partner with Salt Life ...

Salt Life, a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce business model.

Salt Life is a lifestyle, restaurant and clothing brand founded in 2003 in Jacksonville Beach, Florida. Salt Life. Salt Life gift cards will be honored until Oct. 20 of this year.