Data Collection and Quality Familiarise yourself with the context of your qualitative data. Consider how the data was collected, the participants' characteristics, and any biases or limitations in the ...

While qualitative data gives detailed information, it can be time consuming and costly to gather and analyse. is usually numerical data is gathered through the use of closed questions, such as ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...