QR codes are most effective when they form an integral part of a marketing message that is appealing, engaging, interactive, and unique. There is also a movement toward making the visual appeal of the ...

Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts ... Using mobile bar codes helps Boston Market make the campaign more interactive, as well as ...

A print ad, coupon, package, or other static marketing piece with a QR code that links ... and receive a free e-book download for doing so. What fresh content can you deliver via the QR code landing ...

QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes ... the content limit on labels. With forward thinking and a solid marketing ...

s shaving products company eShave is using QR ... scan the code as they walk past the kiosk, it makes it super convenient and it?s much faster than typing a Web site on a mobile phone.? Razor?s edge ...

Gen Z is using QR codes in surprisingly creative ways People recently reported that a couple who announced their engagement ...

With an increasing number of mobile phone users and consumers embracing a mobile lifestyle, retailers should adopt a mobile marketing mindset in order to build sustainable and profitable relationships ...

Last year, Enterprise began piloting the use of QR codes on approximately 20,000 cars, linking renters to mobile pages hosted by their car’s manufacturer. The new program expands the content ...