"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.

In the summer, your strands face harsh elements, including UV rays that degrade hair proteins, chlorine that strips natural ...

The discount retailer has reduced the price of the Pureology Color Fanatic Top Coat + Tone Purple 200ml. Shoppers can buy the ...

HOME Bargains has reduced the price of one of its high-end shampoos to just $4.99. The product’s recommended retail price is ...

More closely, purple shampoos contain purple pigments that neutralize brassy, yellow tones. “Purple shampoo enhances the vibrancy of the hair color, whether natural or color-treated, and ...

Purple shampoos cancel out yellow, orange and brassy tones in your hair to keep it looking bright and fresh. Here are the 14 best, from Redken to Oribe.

The discount store has lowered the cost of the Pureology Color Fanatic Top Coat + Tone Purple 200ml. On Home Bargains' ...

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...

In general, it’s best to shampoo hair with purple shampoo no more than once a week in order to tone hair color. Daily use could add too much purple to your hair and essentially over-tone the ...

The best purple shampoo can prolong the brightness of bleached hair for months after the fact, so fight those brassy yellow tones with our top picks.

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and tone from Olaplex, Redken, Fanola and more.