But the job of transforming their image has been no easy task, and the Clippers last week announced their latest crack at it: a new logo that, defying conventional wisdom, reaches into their past.

The primary logo features a Clippers “C” that surrounds the points ... Click to share on Bluesky (Opens in new window) Click to print (Opens in new window) ...

The team keeps its red, white, and blue colorway intact, but the logo, jersey design, and mantra have all undergone an overhaul. Pictures of Clippers stars Kawhi Leonard, James Harden, and Paul ...