Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Accordingly, Pricing Strategy: Monetizing and Growing the Business will help you understand how organizations of any shape, size, and industry affiliation should go about capitalizing on their efforts ...

Discover how Netflix's pricing strategies have evolved to keep up with a competitive and ever-changing market. This analysis ...

s decision to drop its unlimited mobile data plan in favor of a two-tiered pricing structure ... advertising and marketing, since that industry's metrics are all about eyeballs,? said David MacQueen, ...

It should be obvious that this is a deeply flawed strategy, yet many companies have ... In my opinion, one surefire prediction for 2025 is that pricing models will undergo a significant ...

In the digital economy, companies continuously seek innovative methods to optimize their pricing strategies and enhance profitability. At the forefront of this revolution is artificial ...

Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Marketing Science 36, no. 6 (November–December 2017): 908–930.