Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Accordingly, Pricing Strategy: Monetizing and Growing the Business will help you understand how organizations of any shape, size, and industry affiliation should go about capitalizing on their efforts ...

Discover how Netflix's pricing strategies have evolved to keep up with a competitive and ever-changing market. This analysis ...

s decision to drop its unlimited mobile data plan in favor of a two-tiered pricing structure ... advertising and marketing, since that industry's metrics are all about eyeballs,? said David MacQueen, ...

Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Marketing Science 36, no. 6 (November–December 2017): 908–930.