Lydia Ko recently announced her new sponsorship deal with Boss Golf, a high profile name in the world of fashion.

The Swedish brand has brought actress Kathryn Newton and contract creator Mia Baker on board to expand its reach.

Biszantz joins G/Fore from Centric Brands where she served as group president of the company’s men’s and women’s labels.

It's been close to a year since Tiger Woods launched a new venture in the form of Sun Day Red, the apparel brand he created ...

Female golf influencers are reshaping the sport with style, skills, and social media flair. Discover the queens of the green ...

A little-known phrase has been doing the rounds recently: ‘New year, new you' – or something like that. And in that spirit, the start of 2025 is the perfect time to refresh your kit and stay motivated ...

Tiger Woods and Rory McIlroy's TGL is on the brink of launch. But what is the league trying to be? And will it live up to the ...

’Tis the season to show your bros how much you care with gifts that go above and beyond the ordinary. Christmas is not just ...

To enjoy skiing or snowboarding more, you need quality gear that keeps you warm and dry, looks good, and makes your ...

Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition ...

Friday’s focus is on golf apparel. Gone are the days of heavy cotton ... Lightweight, breathable, move-with-you fabric has become the norm for brands competing to provide golfers with the best ...

W isconsin's second biggest vacation destination (after Milwaukee) is the Wisconsin Dells and Lake Delton region with its natural beauty, indoor and outdoor recreation options, an ...