LONDON (AP) — Soccer will reach saturation point if more matches are added to the calendar, the head of the Premier League said Wednesday. England's top league is part of a legal challenge ...

This methodology assumes all campaigns follow the same saturation pattern: steady returns up to a point, then diminishing returns thereafter. It's neat, predictable and completely wrong.

That was noted in an article from March 2014. So what about now in 2015? The saturation point may mean that all your competitors are doing the same thing as you targeting to the same group of ...

Football will reach saturation point if matches keep being added to the calendar, according to Premier League chief executive Richard Masters. The Premier League is part of a legal challenge ...

LONDON (AP) — Soccer will reach saturation point if more matches are added to the calendar, the head of the Premier League said last week. England’s top league is part of a legal challenge ...

LONDON (AP) — Soccer will reach saturation point if more matches are added to the calendar, the head of the Premier League said Wednesday. England’s top league is part of a legal challenge ...