Persuasion normally requires that you connect ... character expressions and dialogue all contribute to the mood of the message. In print ads, the design, use of color and copy impact tone.

Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal ...

TV advertisements have a greater emotional effect on users, suggesting advertising over that medium may make a stronger impact in influencing their buying decisions, says IDC. According to a ...

Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal ...