Persuasion normally requires that you connect ... character expressions and dialogue all contribute to the mood of the message. In print ads, the design, use of color and copy impact tone.

Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal ...

“Voters’ views and priorities shift over time, and persuasive messaging in real campaigns.” In 2018, for example, ads that focused on the issues were highly effective for congressional ...

Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal ...