Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

Costco Wholesale Corp. announced plans to replace PepsiCo Inc. with Coca-Cola Co as its food court beverage supplier, marking ...

In a world where human knowledge is doubling every 12 hours, the way consumers process information and make purchasing decisions is rapidly evolving. Traditional marketing strategies that focus on ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

Contemporary Christian music stars Matthew West, Jeremy Camp, Mac Powell and Bart Millard are set to host the 12th annual ...

In the mid-1980s, Pepsi scared its Coca-Cola competitors into changing the entire Coke formula, much to the displeasure of ...

Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this summer, replacing the ...