Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

In the mid-1980s, Pepsi scared its Coca-Cola competitors into changing the entire Coke formula, much to the displeasure of ...

Mumbai: Post facility Identical Brains has announced the appointment of Sabu Jose as creative director, a strategic move ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

In a world where human knowledge is doubling every 12 hours, the way consumers process information and make purchasing decisions is rapidly evolving. Traditional marketing strategies that focus on ...

For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...

Contemporary Christian music stars Matthew West, Jeremy Camp, Mac Powell and Bart Millard are set to host the 12th annual ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...