"Before Paul Rand, the copywriter was the lead," says ... Rand was 72 when he designed the logo for Next. He billed Jobs $100,000. In return, he produced a single, finished logo, along with ...

Paul Rand (1914–1996) was one of the foremost American graphic designers of the 20th century and helped establish the so-called Swiss Style of design in the United States. Trained in the 1930s at ...