"Before Paul Rand, the copywriter was the lead," says ... Rand was 72 when he designed the logo for Next. He billed Jobs $100,000. In return, he produced a single, finished logo, along with ...

“Everything is Design: The Work of Paul Rand,” curated by Donald Albrecht ... to enlist Rand to design his post-Apple venture, the NeXT logo. “His story helps us explore New York's ...

Paul Rand (1914–1996) was one of the foremost American graphic designers of the 20th century and helped establish the so-called Swiss Style of design in the United States. Trained in the 1930s at ...