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How Plato and Kylie Jenner are shaping modern marketing—and have more in common than you might think
Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...
A professor of Classics and Philosophy at the Princeton University, the United States of America (USA), Hendrik Lorenz, has ...
How Plato and Kylie Jenner are shaping modern marketing—and have more in common than you might think
As Plato’s star pupil, Aristotle was much more grounded. He was interested not in what could be, but in what actually works. In his seminal work “Rhetoric,” Aristotle broke down the art of ...
A “blockbuster with brains” that puts animals at the heart of the narrative: Katerina Gregos, artistic director of EMST, ...
In the forests of eastern Australia, satin bowerbirds create structures known as “bowers.” The males gather twigs and place ...
How Plato and Kylie Jenner are shaping modern marketing—and have more in common than you might think
As Plato’s star pupil, Aristotle was much more grounded ... Sun Tzu is famous for his strategic thinking and for his book, “The Art of War,” which is an ancient guide to victory without ...
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