Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

New agreements with Oklahoma State, TCU, UTSA, Montana State, UCF, and Louisville expand Logo Brands’ footprint and elevate ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

2023 was a year of many innovations and changes. The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have ...

For the first time the same logo will be used for both the Olympic and Paralympic Games. Organisers hope the brand will boost the marketing push to raise £2bn to stage the Games and convey the message ...

Valparaiso, IN-based construction tools, equipment and electrical supplies distributor PHP Distribution promoted Marc Smith to President, and unveiled a new logo. Founded in 1981, PHP Distribution ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.