On top of her work as a stylist for Bella Hadid and Kim Kardashian, Jen Atkin founded her own brand, Ouai, in 2016. Atkin ...

We tested hundreds of products for our 2025 Shop TODAY Beauty Awards. Shop winners on Amazon from e.l.f, Saie, Burt's Bees ...

Kolmar Korea announced that it has developed a recyclable paper pouch for sheet masks as part of its efforts to lead in global sustainability ...

Traveling soon? Need to transport makeup? Here is your guide to travel size makeup products and the essential you need!