That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

We may earn commission on some of the items you choose to buy. The beauty of fragrance is that we’re not limited to just one strategy. Liquid perfumes are commonly used to envelop our bodies in ...

Midway through the video, the phrase, “Omnia Est Aliquid” appears scrambled across a signboard. According to Google Translate, “Omnia Est Aliquid” in English means, “Everything is ...

When it comes to the perfume dupes hall of fame few hit the mark quite like M&S and Aldi and Lidl. Time and time again, we’re met with the supermarket answer to some of our favourite fragrances, ...

You don’t have to have the olfactory detectors of a sniffer dog to know what fragrances you don’t like the smell of, but it’s hard pinpointing the fragrance you want to splurge on when you ...