The logo that is synonymous with Wayne Gretzky in LA. Often referred to as the "Chevy" logo, the Kings are bringing back an old fan favorite ... team is sticking with black, silver and white ...

From the New York Jets to the Anaheim Ducks, several teams have turned back the clock, adopting new logos very closely inspired by past designs. The new LA Kings ... go back to old designs.

For the last 18 years, the Sacramento Kings have been defined by a royal purple, black and silver identity ... uniformly embraced the change – the old logo, while charming, was dated and ...

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from ...

Those are the words surrounding the Los Angeles ... Kings black-silver-and-white uniform features the key elements of the organization’s recent brand evolution, highlighted by the new team logos ...

Out with the old, in with the (somewhat) new? That's the approach the Los Angeles Kings have taken as they revealed their new logo Thursday. It was inspired by the 1990s and hockey legend Wayne ...

Entrepreneur Jack Kent Cooke was awarded an NHL expansion franchise for LA in 1966 ... The 1988 logo retained the "moving" word "Kings" and other elements but introduced a black and silver ...

The most prominent feature is the word “Kings” in bold letters in the middle of the logo, with speed lines running behind it, “Los Angeles ... team colors remain black, silver and white ...

The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black ...

Kings executive Luc Robitaille says fans have been clamoring for the club to return to the black ... game this season. The "LA" crest also is the Kings' new primary logo. The crown will remain ...

with a primary logo emphasizing the word "Kings" in a crest, prior to the 1988-89 season. Rocky Widner/Getty Images Los Angeles continued wearing silver and black through Gretzky's seven and a ...

The LA Kings today ... The new Kings black-silver-and-white uniform features the key elements of the organization’s recent brand evolution, highlighted by the new team logos and design elements.