So, in 2022 she created Oddball, a line of fruit jelly snacks that swaps out gelatin for agar and carob bean. “In Asia, I’ve seen jelly as a really fun and great vehicle for enjoying fruit in ...

Oddball markets a line of plant-based jelly snacks, each formulated with a full serving of fruit and no sugar, preservatives or gelatin. The recipes contain agar, a gelling agent derived from seaweed.

NEW YORK — Oddball has launched a “better-for-you” ready-to-eat, animal-free jelly snack formulated with fruit and plant-based ingredients. The company said it is aiming to disrupt the Jell ...

For years, various Frito-Lay salty snack brands have tested unusual offerings and sweet flavors outside the U.S. market, but now the brand seems more willing to try oddball snacks inside the USA, too.