The iconic Super Bowl Halftime Show is getting a major revamp. Apple signed on the dotted line to take over as the event’s main sponsor, replacing Pepsi who has sponsored the show for the past ...

NEW YORK -- Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed.

For Pepsi’s seventh Uefa Champions League Final kick-off show, it has launched a three-month fan engagement TikTok campaign and will be broadcasting live from the platform. It’s the first time ...