They’re goofy and fun and brands want in. Noen Eubanks, 18, was hired to be the face of a Gen Z media company based entirely on his TikTok following.Credit...Alexis Gross for The New York Times ...

Prepare yourself for some serious TikTok tea. Social media superstar Noen Eubanks is never afraid to get silly on TikTok or the 'Gram, but he shared a more serious side with fans during a recent ...