UCLA Bruins point guard Kiki Rice is building a legacy on and off the court as a trailblazer in the NIL era. Rice was recently named one of five finalists for the 2025 Nancy Lieberman Award ...

NIL deals allow student athletes - usually in college - to profit from their name, image and likeness (NIL). Florida is one of the few states that allows high school athletes to profit from their ...

Kiki Rice took to Instagram to announce her partnership with Neutrogena. As part of the deal, Rice endorsed skincare from Neutrogena. Kiki Rice signed with Beats By Dre on December 17, 2023.

The athlete has an NIL valuation of $6.5 million. Keep in mind, the 19-year-old is still in college. The minimum salary for an NFL rookie in 2024 is $795,000. Meanwhile, college athletes are ...

BYU Cougars football players once saw NIL as a path to financial stability, but it became a source of frustration and uncertainty for some. Rather than providing consistent support, the school’s ...

The name, image, and likeness (NIL) system in college athletics has been welcomed by student-athletes who have been able to cash in on brand partnerships, some of whom are making millions fresh ...

Rep. Dixon McMakin, R-Baton Rouge, said he is preparing to file a bill for this year's legislative session that would exempt compensation student athletes earn from NIL deals from state income tax.

Ohio State student athletes are receiving tax support sessions from Intuit TurboTax to help them navigate the complexities of NIL deals. The workshops cover topics such as taxable income ...

In the past few weeks, reporters Mike Waters and Chris Carlson have done an excellent job explaining how the changing landscape of college athletics, specifically NIL and the transfer portal ...

CHAMPAIGN, Ill. — Name, image, and likeness (NIL) deals have transformed college athletics, but not everyone believes the changes are for the better. Former Illinois guard Stephen Bardo shared ...

Now he also sees it as proof that the members of college basketball’s most celebrated recruiting class would have made a killing in the NIL market if they played in the modern era.