We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

But to Adidas’s credit, the German sportswear brand made a bigger bet on the shoe than it probably needed to by introducing what it described as “the biggest redesign of the franchise” since its ...

Not only did Harden play at a high level, but he used the rivalry game to debut an unreleased colorway of his ninth signature adidas basketball shoe. Last month, Harden debuted the adidas Harden Vol.

If Neymar arrives in MLS, Inter Miami seemed like the logical choice due to his connections, but it appears other clubs are ...

NBA superstar James Harden and adidas basketball have enjoyed a tremendously successful partnership. For almost a decade, Harden’s popular signature shoe has had a well-earned reputation for ...

NEYMAR’S shocking spell in Saudi Arabia earned the superstar nearly £200MILLION in return for just one goal in seven outings. The Brazilian star’s Al-Hilal contract was terminated today after ...

Jan. 28 (UPI) --Brazilian soccer star Neymar will rejoin Santos, where he made his senior level debut in 2009, after ending his tenure with Saudi Pro League franchise Al Hilal, Santos president ...

Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, it will likely happen because of shoes like Cielo X1 2.0 — the newly ...

“It’s not an easy situation.” The situation belongs to Neymar. The cloudy future, too. In that small Riyadh press room, Jesus confirmed he would not be registering the forward for the second ...

It’s impossible to ignore the adidas Adizero these days ... thing for us was that we couldn’t just build a really light shoe like a running shoe because then your foot’s not going to ...

Haaland and Cristiano Ronaldo dominate the market with their impressive new contracts Soccer. Neymar says Mbappe was jealous of Messi at PSG and reveals his real reasons for leaving Barcelona ...

Tom Sanderson is a Barcelona-based writer who covers Spanish football. Ex-FC Barcelona star Neymar's club has been announced by its president in a video shared via social media on Tuesday ...