The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
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Seiko Just Improved Its Forgotten 1970s Royal Oak Alternative
A 2024 limited edition from Seiko sub-brand Credor is now in regular production. It comes with an intricate new mosaic dial.
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New York Times - Top Stories
With Gaza Takeover Plan, an Unbound Trump Pushes an Improbable Idea Once a critic of nation building, President Trump now envisions taking over a Middle East enclave, driving out its Palestinian ...
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Five key facts about SPHEREx, NASA’s new space telescope
NASA is preparing to launch its latest space observatory, SPHEREx (Spectro-Photometer for the History of the Universe, Epoch of Reionization, and Ices Explorer), a mission that promises to ...