Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

New Balance’s Revenue Spiked 23% in 2023, Clocking $6.5B USD in Sales: ... It seems that New Balance’s marketing strategy over the last year has proven successful.

Patrick Cassidy, New Balance. Patrick Cassidy, global digital brand marketing director for New Balance, talks with adexchanger about its work to challenge its mega competitors Nike, Adidas and Under ...

For New Balance, the solution to a complex question was fairly simple — if risky — according to executives speaking at the IAB's NextGen Marketing Conference in New York last week. The 113-year-old ...

New Balance is giving away shoes--to anyone ... New Balance’s director of global marketing. ... For New Balance, this new branding strategy seems to be about leaning into its status as the ...

Every startup founder is faced with the same seemingly unanswerable question: how much time should you spend on marketing strategy versus tactics? In this post, I’m going to share one approach ...

New Balance’s choice of low-key Kawhi Leonard as a spokesperson was a carefully planned strategy as the company looked to re-enter the athlete sponsorship space. Harry How/Getty Images/Getty Images ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

Bongiovanni will help to manage New Balance’s broad marketing strategy, including merchandising, retail operations and creative, and she will aim to drive consumer demand through brand performance and ...