The streamer's radically changed homepage is getting criticized on social media, but Netflix's testing suggests the silent ...

With a library of more than 3,500 films and a labyrinth of oddly specific categories and recommendations, finding the best ...

By John Koblin Reporting from Netflix ... of years now,” Mr. Peters said. If a subscriber is searching for family movies, for example, more and more real estate lower on the home screen ...

The Netflix UI overhaul has been in the works for a long time, and last month, Netflix officially unveiled plans to roll it ...

"This one is designed to give us a more flexible canvas now and in the future." The new TV Experience "will start rolling out to members later this month," Netflix said in its announcement.

If you thought ad breaks during your favorite Netflix ... now, wait — they’re about to get a lot more personal, smarter and probably even a little creepy. Netflix plans to roll out generative ...

Do not adjust your TV screen. Your Netflix experience ... years and tested for the last year will roll out to viewers in coming weeks and months, Netflix executives said. It is part of an ongoing ...

The company is also overhauling its recommendation engine to be "more responsive to your moods and interests in the moment." ...