The best floral perfumes are more unique than you think, tapping into an array of moods and scent profiles—shop our seasonal ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

In summer, when the heat and humidity can be unforgiving, a good perfume isn't just a luxury, it’s a necessity. Rising ...

Woody fragrances are renowned for their exceptional staying power. Notes like sandalwood, cedarwood, vetiver, and oud create ...

"Varieties of roses and orange flowers have become more popular with men." It's important to keep in mind, however, that ...

Why experts love it: Both Grugeron and Levy count Glossier's You Perfume Solid as one of their favorites. The alcohol-free, wax base melts into skin and is the perfect vehicle for ambrox, the ...

Training your nose and testing fragrances on paper and skin are just a couple of the tips experts shared to help you find ...

Avon perfume dupes have entered the chat, created in conjuction with the experts behind Dolce & Gabbana and Carolina Herrera ...

With earthy sage, salty sea spray, and a hint of grapefruit, this perfume captures the essence of a breezy coastline. It's fresh, understated, and ideal for those who prefer a non-traditional ...