(April 2 – 11:20 ET) – Morgan Stanley Dean Witter is dropping its old Dean Witter name and adopting a new logo today. As part of an ongoing global branding initiative, the firm has changed its brand ...

Back in 1997, the global investment giant Morgan Stanley merged with brokerage firm Dean Witter Reynolds to become the largest securities company at the time. But the union proved challenging ...

The new logo – the Morgan Stanley name stated in a classic typeface – looks a lot like the old one the venerable bank had before its rocky merger with retail broker Dean Witter in 1997.