Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

Multani mitti, also known as fuller's earth, has been a trusted ingredient in face packs for ages, renowned for its skin ...

Gen Z is reshaping the Indian fashion market with their unique and experimental clothing choices. New brands like Freakins and Bonkers Corner are gaining popularity, affecting sales of established ...