A 30-second commercial showcases the revamped logo and revives the brand’s ‘80s jingle, “Gimme a Dew,” with a modern twist. A social media sweepstakes offers fans, hundreds of whom have ...

“Our new look is a celebration of place and direction,” AVL President/CEO Lew Bleiweis said. “We wanted a brand package that embodies the natural beauty of our region and reflects our values in a ...