Now, there’s a new story in the Mio book, as Fiat has released a video showing the concept “in action”. This piece of digital marketing shows us how it would be like to live with the Mio.

The new concept car is the Fiat Mio and it’s the result of an online collaboration among thousands of consumers and experts. More than 17,000 people registered at a special website set up by ...

The concept behind ‘Play your Tough’ follows ... #PlayYourTough: What’s in the Mio Gear Playground? Yamaha built the playground in the center of SM City Cebu Northwing.