In the digital age, nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster ...

McDonald's Japan has announced new Happy Meal collections for Pokemon drawing inspiration from Frienda and PokéPeace brands, coming later this week.

You can take a bite of history starting Monday Feb. 10 with McDonald's new meal special partnership with WNBA star Angel Reese. The Chicago Sky forward nabbed a spot as runner-up for Rookie of the ...

McDonald’s is looking to score with Angel Reese fans. The burger chain giant has released a special meal in partnership with the WNBA star. The limited-time Angel Reese Special salutes the ...

McDonald's bet on cheap meals is paying off. In a Monday earnings call, McDonald's CEO, Chris Kempczinski, said that its $5 meal deals in the US were getting customers to spend more than just $5.

REUTERS Over the summer, McDonald’s released its $5 Meal Deal to win back cash-strapped customers. The value meal – which includes a McChicken or McDouble, a four-piece Chicken McNuggets ...

McDonald’s is giving fans the chance to show their love for their favourite Macca’s side, with the new McSmart Meal campaign featuring a selection of fan favourites. This year, customers can ...

McDonald’s is looking to further ramp up its chicken business through more offerings. CEO Chris Kempczinski indicated Monday during the company’s fourth-quarter earnings call that McDonald’s ...

I ventured to sample the newly launched Stormzy Meal at a McDonald's, which has been unveiled two days early in his home town of Croydon. Unfamiliar with the McDonald's Famous Order campaign ...