Sustainable lead procurement requires a clear framework that defines the audience, lead quality standards and internal ...

Inbound lead generation, in particular, can be a strong example of that. Within the marketing department, it's common for individual targets to involve either Marketing-qualified leads (MQLs) or Sales ...

B2B demand generation uses an integrated approach starting with the top of the funnel to generate and move MQLs (marketing qualified leads) down the pipeline to SQLs (sales qualified leads) While ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Qualified’s first-of-its-kind Agentic Marketing Platform helps marketers ... who engages with and converts all qualified leads, autonomously and at scale. Since Piper’s launch just one year ...

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s ...

Webinars drive B2B engagement and revenue but often fail due to poor strategy. Intent Amplify™ delivers data-driven, ...

Today at Piperfest 2025, Qualified, the agentic marketing platform with the world’s leading AI SDR agent, will unveil ...