Business.com on MSN

How to create a marketing plan for startups

Learn how to create a startup marketing plan that attracts customers, builds brand awareness and supports long-term growth ...
FINCHANNEL

Why One Funnel Fails in Pharma Marketing

Sketch a typical pharmaceutical launch plan, and it often looks like one funnel: patients enter at the top through awareness, while physicians sit near the bottom, where prescribing happens. It’s a ...

Marketing Strategic Thinking Can Be Applied to Your Career

"Should I change jobs? But there's also the option of staying at my current company.""I want to go independent someday! But I ...
Social Samosa

Shonali Shetty on why retail marketing needs to move beyond the annual plan

From travel and back-to-campus shopping to cinema and leisure, Shonali Shetty shares how emerging consumer signals can ...

Keys to Growth: Students Transform Ex Macrico into a Living Lab

The Campo Laudato si’ opens its doors to educational activities and school workshops, particularly for an experimental ...
Business.com on MSN

Don’t go it alone: The case for hiring a marketing expert

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert ...
AdExchanger

Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

Marketing should be involved from the start of planning—decide "who and why" first [Event Attraction Blueprint #2]

About this seriesThis series, "Event Attraction Blueprint," is an introductory guide for those who are involved in event ...
Travel + Leisure on MSN

I Plan Trips to Spain for a Living—Here’s How I’d Explore Andalusia Beyond Seville

A detailed guide to experiencing southern Spain beyond the usual hotspots.

Super League and Panda Express Prove Gaming Drives Full-Funnel Brand Impact, Evolving Initial Campaign into Always-On Marketing Platform

Super League Enterprise, Inc. (Nasdaq: SLE) ("Super League"), a play-first advertising and audience intelligence company, working alongside Panda Express’s Media AOR, The Many, has helped Panda ...
Roofing Contractor

Marketing Transparency: What Did You Get for Your Money?

Anna Anderson of A-Squared Marketing says contractors need greater marketing transparency to understand what every dollar ...
Thursd

AI Is Changing Marketing, but Do You Know What You Want From It?

Companies often hold an enormous amount of knowledge: customer conversations, sales data, market information, website ...