We’ve stopped listening properly. Disengaged consumer feedback delivers surface-level insights lacking the depth decisions ...

Pureprofile, founded in 2000, operates consumer research panels across North America, Europe and Asia-Pacific, serving more than 850 clients including advertising agencies, brands and market research ...

ITC is revolutionising market research with AI, enhancing efficiency and accelerating data processing. AI tools analyse vast ...

Biostatistics development in theoretical and computational methods has grown rapidly in scientific research. Together with ...

Times are tough, but the right approach to consumer research can allow you to more quickly course correct and see positive ...

Allan Freeman, a marketing executive who pioneered market research techniques to release films including "Star Wars" and "Rain Man," died June 7.

Allan Freeman, a marketing executive who pioneered market research techniques to successfully release blockbuster films including “Superman,” “Star Wars” and “Rain Man,” died June 7 ...

Social media listening becomes a ritual of collection without integration. Engagement metrics are tracked, but not interpreted. We also have to talk about platform bias. Not every customer is on ...

In 2021, alternative methods made up about 8% of competitive (non-clinical, non-invertebrate) awards disbursed by the NIH. In the early 1980s, that figure was essentially zero.

Traditional market research has long been the backbone of marketing strategies, relying on methods like surveys, focus groups, and in-depth interviews to understand consumer behavior. These ...