AI transforms loyalty programs by predicting customer needs, automating engagement and delivering hyper-relevant offers.

Lance Walker, Former CEO of Loyalty NZ The dictionary defines the verb engage as: involving a person or their attention ...

As a market leader, Yum China is well-positioned to be one of the primary beneficiaries of this trend. Yum China boats a strong, almost debt-free capital structure. At the end of 2024, Yum China had ...

Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

In India, many individuals adopt a multi-credit card strategy to meet various needs, such as instant discounts or cashback.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Taco Bell’s parent company is leveraging loyalty programs and AI-driven personalization in pursuit of higher digital sales.

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Loyalty programs are a staple in many industries, but they’re taking on a whole new meaning in the world of arts, ...

Adele Eliseo of The Champagne Mile said the examples showed there was much value in being part of more than one airline ...

I’ll start with three non-negotiables: Clear, Global Entry, and TSA PreCheck. They all cost money but I justify the expense by considering the time I save. Global Entry lasts for five years — and ...