Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

Loyalty, or reward, programs are marketing tactics that incentivize ... When consumers feel like a brand understands their needs — for example, by recommending products based on past purchases ...

Leading brands are discovering that modern loyalty programs - when executed strategically ... Through real campaign examples from our Great Big Book of Loyalty Campaigns, learn how innovative ...

Loyalty rewards programs can significantly increase customer engagement ... Run promotions at least one or two times per month. Examples of such marketing promotions are ...

Loyalty programs are a staple in many industries, but they’re taking on a whole new meaning in the world of arts, ...

A less-frequently discussed fact about airlines is that many offer differing loyalty perks and sometimes even programs for ...

Brand loyalty differs from customer loyalty programs, which require offering low prices and regular discounts to maintain best-deal-on-the-market status. Most established brand-name products ...

Taco Bell’s parent company is leveraging loyalty programs and AI-driven personalization in pursuit of higher digital sales.

However, with the loyalty program now in place, there is growing focus on delivering targeted content specifically for Family members. Examples of how IKEA is using SMS includes when the loyalty ...

Frequent flyers in the loyalty program will notices upgrades that clear ... not being able to purchase tickets on Fridays or Sundays. Examples of the discounted flights include Las Vegas, NV ...