So there really is an active ingredient, but again, they haven’t been evaluated for their efficacy or safety.” But not all ...

Mascara has long been a staple in beauty routines, offering the promise of fuller, longer, and more dramatic lashes. For many ...

I always need my lashes to look long, fluttery, and dramatic AF. For this reason, I'm very particular about the mascara I use, especially since my natural lashes are super light in color ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The plaintiff accused the cosmetics company of failing to disclose that its eyelash serums contain dechloro dihydroxy ...

But for her appearance in Whistler, Canada, Meghan was seen sporting a slightly heavier base, visible pink blusher, and dark eye makeup, highlighting her stunning eyes. We also noticed the ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

Skipping mascara can reduce the risk of eye irritation and infections. Mascara, especially when old or improperly removed, ...

Explore the latest skincare, beauty, and fragrance launches in Dubai for 2024 and early 2025. From Huda Beauty's UBE launch ...