Once you see the curlicue, you can’t unsee it. Ford has used some version of its famous script logo for more than a century, ...

Paul Rand (1914–1996) was one of the foremost American graphic ... producing some of the most iconic logos and identity marks of the modern age including logos for IBM, Westinghouse, UPS, and ABC ...

Paul Rand was an American graphic designer known for his work in corporate logos. He was a prominent figure in Swiss Style and modernism. His work was influenced by Cassandre and Moholy-Nagy. Born in ...