LIV Golf has formalized a multi-year agreement with FOX Sports to air live broadcasts of the Saudi circuit in the United ...

LIV Golf officially announced Scott O’Neil as its new CEO, replacing Greg Norman as the day-to-day leader of the Saudi-backed circuit.

Good Good, one of the most popular golf YouTube channels in the world, has made its next move in the sport. The group has signed several PGA Tour stars to apparel deals including Joel Dahmen and Beau ...

Good Good Golf, the groundbreaking YouTube golf channel and apparel brand, announced partnerships with multiple PGA Tour ...

Jon Rahm's Legion XIII and Cameron Smith's Ripper GC are among the teams who appear to have switched apparel brands during ...

This week, Original Penguin named PGA Tour professional Max McGreevy as its newest brand ambassador, California headwear ...

Spotted: Cameron Smith's LIV Golf team Ripper GC are repping brand new Greyson apparel on LIV Golf in 2025. Cameron Smith's ...

Golfweek has learned that Rickie Fowler has signed a deal with Ernst & Young to wear its logo on the front right of his chest. Fowler wore the EY patch during the debut of TGL on ESPN last Tuesday and ...

Having started the year by adding rising professional golfer Matthieu Pavon to its stable of professional athletes, ...

Max Homa's new clubs, clothes, coach and caddie. Viktor Hovland's good deal and bad toe. Tiger Woods' $10 mil win. More in the Monday Finish.

A number of big deals have been announced to start 2025 including Max Homa's move to Cobra Puma Golf and Lululemon ...

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