LIV Golf has formalized a multi-year agreement with FOX Sports to air live broadcasts of the Saudi circuit in the United ...

LIV Golf officially announced Scott O’Neil as its new CEO, replacing Greg Norman as the day-to-day leader of the Saudi-backed circuit.

Good Good Golf, the groundbreaking YouTube golf channel and apparel brand, announced partnerships with multiple PGA Tour ...

Why you'll love it: Every golfer needs a pair of go-to pants when it's chilly outside, and Lululemon makes the most comfortable apparel on the market. Lululemon is worn by PGA Tour stars Max Homa and ...

Jon Rahm's Legion XIII and Cameron Smith's Ripper GC are among the teams who appear to have switched apparel brands during ...

This week, Original Penguin named PGA Tour professional Max McGreevy as its newest brand ambassador, California headwear ...

Golfweek has learned that Rickie Fowler has signed a deal with Ernst & Young to wear its logo on the front right of his chest. Fowler wore the EY patch during the debut of TGL on ESPN last Tuesday and ...

Having started the year by adding rising professional golfer Matthieu Pavon to its stable of professional athletes, ...

Max Homa's new clubs, clothes, coach and caddie. Viktor Hovland's good deal and bad toe. Tiger Woods' $10 mil win. More in the Monday Finish.

A number of big deals have been announced to start 2025 including Max Homa's move to Cobra Puma Golf and Lululemon ...

Add videos to your saved list and come back to them any time.

Lululemon is heightening its focus on the golf world, signing Max Homa as its newest ambassador. The six-time PGA Tour winner ...