The badge in question is the iconic ‘smiley ... Evolved England (And Why He HAD To Go) Back in the 1970s, Leeds United were not only one of the best teams in Europe, but also trailblazers ...

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

Should a badge be innovative in style? Or are outlandish designs that catch the eye the way to go in an era when clubs think of themselves as international brands? Advertisement Leeds United ...

Leeds United have officially ditched the new 'salute ... even Leeds player Pontus Jansson admitting he was 'shocked' by the badge.

After six busy months of researching and development, football club Leeds United revealed the fruits of their labour with the team's new badge - only to be hit by massive backlash. The badge shows ...

The release of Leeds United’s new club crest has been met with widespread horror by their fans and amusement by everyone else. The new badge – featuring a player beating their chest under the ...

The code #ffd600 meant little to Leeds United fans until ... was an expectation the Championship club’s famous ‘smiley’ badge, a stylised version of their L.U. initials, would be used ...

The new Leeds United badge design - to be launched on the club’s centenary next season - is pretty telling of where the club and football in general now is. Just look at it. It smacks of ...

Leeds United have unveiled their new club crest and the general reaction, to put it in the kindest terms possible, has been of intense mockery. Ditching the "white rose" badge they've sported for ...

LEEDS, ENGLAND - JANUARY 20: A young Leeds United fan sings during the Sky Bet Championship ... in 2003-04 amid financial ruin -- announced they have released a new club badge. Citing “six months of ...

Rio Ferdinand's old club Leeds United unveiled its new badge today - and football fans are having a good old laugh about it. The new badge, which is a cartoon of a footballer in a chest-thumping ...